Story Nike logo which was obtained was determined to only $ 35!
For nearly 40 years, he asked Ms. Carolyn Davidson designed a slogan that has become one of the most important and most famous logos in the world. It's the slogan for Nike shoes, which is placed on each shoe produced by the company do not happen to find no one knows her company this logo name!
Story Nike logo which is designed to meet overcharged designed only $ 35!
Ms. Davidson logo design when she was a college student at the American University of Portland, Oregon. At the time, Caroline was a student majoring in graphic design and identified accounting teacher named "Phil Knight," and who owned his own company named Blue Ribbon Sport, where Caroline was designed some logos and designs for his company.
When he started, "Knight" processing schemes to put up a brand new range of sneakers in his own company in 1972, only to be consulted Caroline did not find in the new brand that he finds it will become famous and opens her prospects of Fame logo. Coming from previous work with Caroline and her experience in the field of design, he asked her logo design according to his vision and what he wanted in the new logo. He agreed at the time with Caroline Knight to get a material return an estimated two dollars per hour of work out on the logo processing.
In June of 1971, Caroline has provided a set of logos for the Forum Leaders in Phil Knight company to choose one of them, the choice fell on the company's current logo, which is known as the "Swoosh". In spite of that the logo did not like Knight in the beginning, but we expect him to grow and prosper over the then famous sayings: (I do not love it, but I think it will grow on me).
At the time, Caroline made a calculated summit bill of US $ 35 was missing after that she worked for 17.5 hours to design the logo. And I received the full amount, then left.
Today, the slogan of Nike sports shoes has become a note in the field of sports commerce. As a reward for its efforts to the company, Phil Knight has organized a party called for Mrs. Davidson unexpectedly to thank her for the great achievement of the company. The video appeared to sudden concert filmed employees in the company.
During the concert, Mr. Knight made a gold ring in the form of the Nike logo to Msammth Caroline Davidson in 1983, after the famous company and become one of the major sports footwear companies. As with the ring attached envelope contained stocks and bonds on its behalf in the company's securities as an expression of gratitude to her big hit and then $ 150, or the day, Caroline estimated value of the shares in the company 6.43 million did not sell any part of it until today.
